ALDI has launched a new range of ready to cook meal kits and claims they taste as good as alternatives from posh rivals but for half the price.
The budget supermarket’s new Thai Chicken Stir Fry which costs £2.99 and Asian Pork Stir Fry at £3.49 meal kits will launch on 28th, joining Aldi’s core food range, meaning they’ll be available all year.
Aldi claims its “Ready Set…Cook” range is comparable to Waitrose’s Michel Roux Scratch range but drastically cheaper.
At £1.50 per person per meal – when looking at Aldi’s Chinese Stir Fry and Thai Chicken Stir Fry prices – the bargain supermarket’s fresh ready to cook meals cost 50 per cent less than Waitrose’s alternative at £2.99 per person per meal.
Customers who buy their meal kits in bulk, or get them delivered from trendy services, such as Hello Fresh, are also set to save a fortune if they make the switch to Aldi.
Five meals for two people from Aldi’s new range costs £14.95 – a whopping 71 per cent cheaper than five boxes from Hello Fresh, which cost £52.
In a bid to gain from the rising demand for ready-to-eat meals, Tesco has also rolled out an in-store range of meal kits last year and recently included Asian flavours such as chicken pad thai, chicken katsu curry and malaysan beef curry among others.
Still it doesn’t beat Aldi’s current offer with price ranging from £7 to £9 for all Tesco’s meal kits for two people.
Sainsbury’s is also looking to tap into the meal kit market through to it’s tie-up with HelloFresh, which is selling £10 meal kits for two people in some stores.
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Tony Baines, joint managing director of corporate buying at Aldi UK said the new kits are perfect for customers who want to eat a healthy fresh meal but don’t have time to prepare one from scratch.
“The meal kits are another example of Aldi’s continued commitment to offering premium quality products at amazing low prices, allowing customers to make substantial savings on luxury equivalents without any compromise,” he added.
Bargain supermarkets are becoming known for their lower-price copycat version of luxury products.
Earlier this month, Aldi sparked a new sandwich price war by launching a new range of takeaway products that it claims taste the same as the equivalent from posh rival M&S but for half the price.
Last year, Aldi also cleverly imitated a range of Fortnum &Mason’s Christmas hampers and made its own version of John Lewis’ homeware range.
Rival budget supermarket Lidl, earlier this month, also launched a new limited edition of its award-winning gin that looked similar to one from London craft distiller Sipsmith but for half the price.
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